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FENTON PRINTING PRESENTS
FEB
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Mike Pearson
The Way I See It
 

In business and life, we sometimes focus too much on the end goal and overlook the progress we’re making along the way. Each step—no matter how small—brings us closer to our vision. Whether starting a new project, building relationships, or growing your business, consistent action turns dreams into reality.

While the grandeur of Rome inspires awe, it was the consistent effort of laying bricks every hour that made it possible. So, celebrate the small wins, stay focused on the task at hand, and trust that steady effort will yield remarkable results.

Here’s the way I see it: The road to success is paved with perseverance, one brick at a time.

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Idea
Idea of the Week
Bold Simplicity: The Strategic Use of Flat Color in Branding and Advertising
STEPPING FORWARD WITH COLOR CONFIDENCE

In the vast spectrum of design, flat colors stand out for their simplicity and visual impact.

Flat colors are defined as solid, unshaded hues without any gradients or textures, presenting a clean and uniform appearance. This quality allows them to create visual clarity and instantly recognizable branding elements. Opting for one flat color in a design offers an eye-catching modern aesthetic that is highly adaptable across various media.

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Why Flat Color Works

This approach works because it simplifies the design to its core elements, allowing the message to shine.

In a world where consumers are bombarded with information, a focused use of color can help your brand cut through the noise. It's about creating a visual hierarchy where color guides the viewer's eye to what's most important.

Insights from an Iconic Design

Siegfried Odermatt's 1960s series of advertisements for the Neuenburger Versicherungen insurance company provide a timeless lesson in the strategic use of color.

By pairing a single, flat color with black-and-white images, e.g., a grayscale car smashing into the word “Auto” in red, Odermatt emphasized the message with unforgettable visual contrast. These were not just aesthetic choices but strategic moves that illuminated the entire concept. Using a flat color, he turned the headline into a focal point, proving that color can dramatically affect perception and engagement.

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Applying Flat Color in Modern Design

The principles behind Odermatt's effective use of flat color are as relevant today as they were decades ago.

When considering flat colors for your branding or advertising efforts, think about the following:

  • Choosing colors that embody your brand’s personality and message.
  • Using contrast effectively makes your design pop and focuses the viewer's attention.
  • The emotional impact of colors and how they align with the message you want to convey.

Flat color can be particularly powerful in print marketing, where the tactile experience of the material can further enhance the visual impact of the bold hues. 

Stepping Forward with Color Confidence

Leverage the simplicity and boldness of flat colors to make your brand stand out.

By incorporating this technique, you adopt a time-tested strategy emphasizing clarity, focus, and emotional resonance. Start with understanding the message you wish to convey, and let flat color be the medium that boldly delivers it to the world.

See more great ideas like this!
Click here to visit the Fenton Printing - Ideas Collection.
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MARKETING
Marketing Tip
Turn Customer Stories into Marketing Gold
YOUR BEST ADVERTISEMENTS MIGHT ALREADY BE CUSTOMERS

Your happiest customers are your best marketers. Their success stories build trust and attract new business—so don’t be afraid to ask for them! Here are three easy ways to collect powerful testimonials:

  1. Add a Review Link to Your Email Signature: Make it effortless for customers to leave a review by including a direct link to your Google Reviews in your email signature. A simple line like "Loved your experience? Share your thoughts here!" can go a long way.

  2. Include a QR Code in Your Packaging: Add a small insert with a QR code that links to a quick testimonial form or your review page. A message like "We’d love to hear your feedback! Scan to share your experience." makes it easy and engaging.

  3. Follow Up with a Thank-You & Request: When customers pick up an order or after a service is completed, send a friendly follow-up email or text thanking them and asking for their feedback while their experience is still fresh.

Once you have great testimonials, let us help you showcase them! We can print testimonial booklets, posters, or marketing materials to highlight your happy customers. Reach out today to get started!

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PRODUCT
Uncommon Product
Custom Gatefold Brochures
BROCHURES THAT WOW YOUR AUDIENCE

A custom gatefold brochure is the perfect way to combine style and functionality in your print marketing. The unique design opens like double doors to reveal a stunning interior, while a custom shape adds intrigue and sophistication.

Examples of creative applications:

  • Wedding Venue Brochures: Use a chapel or floral-shaped die cut to create an inviting first impression.

  • Auto Dealership Promotions: Showcase a car silhouette, with the gatefold unveiling feature highlights of the latest model.

  • Healthcare Campaigns: Create a heart-shaped brochure to emphasize wellness messaging, with details about services inside.

  • Event Invitations: Use a star or spotlight shape for a gala or award ceremony, with the gatefold revealing event details and RSVP instructions.

If you’re ready to make your brochures more captivating, let us help you create a brochure that wows your audience. Contact us today to get started!

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Tech Tip
Organize with Free Online Mind Mapping Tools
SIMPLIFY COMPLEX IDEAS WITH VISUAL MIND MAPS

Have you ever struggled to organize your thoughts or plan a big project? Mind mapping tools like MindMeister and Miro can help you visualize ideas, goals, or workflows in a way that’s easy to follow. Best of all, many of these tools are free and straightforward to use.

Here are a few ways you can use them:

  • Brainstorming Sessions: Capture ideas during a team meeting and visually connect related concepts to identify patterns or solutions.

  • Project Planning: Map out the phases, tasks, and deadlines for a large project, ensuring every detail is accounted for.

  • Creative Writing: Outline story arcs, character connections, or themes for your next novel or screenplay.

  • Personal Goal Setting: Design a roadmap for personal growth by organizing short-term and long-term goals with actionable steps.

These tools are perfect for streamlining ideas, fostering collaboration, and bringing structure to any project.

If you’d like help translating your creative ideas into printed materials, our team is ready to assist!

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Fun
Fun@Work

Spotlight Recipe

Idina Menzel’s Green Goddess Smoothie

Did You Know?

Penguins' Secret to Warm Feet

Printing Quiz

When your printer refers to “pH,” they really mean…

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